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Business - Marketing to Business Administration, with the option to pursue a Specialization in Marketing and Consumer Culture
Where Are You Now?
Durham College
Discipline: Business and related studies
Credential: College Diploma (2 year)
Program Title: Marketing - Business
Where Do You Want to Go?
Trent University- Peterborough
Degree Qualifications: BBA - Bachelor of Business Administration (Honours)
Discipline: Business and related studies
Credential: Degree (4 year)
Program Title: Business Administration with a Specialization in Marketing and Consumer Culture
Transfer credits / courses
Semesters Remaining
Course Equivalencies Granted
Students entering the Business - Marketing Diploma program in Fall 2022 or later will receive the following 10.0 transfer credits, provided they meet eligibility requirements:
- 0.5 ADMN 1000H - Contemporary Issues in Management and Organization
- 0.5 ADMN 2100H - Introduction to Marketing
- 0.5 ADMN 2230H - Human Resource Management
- 0.5 ADMN 2610H - Personal Finance
- 0.5 ADMN-COIS 3750H - Principles of Online Marketing
- 0.5 ECON 1010H - Introductory Microeconomics
- 0.5 ECON 1020H - Introductory Macroeconomics
- 0.5 ECON 2200H - Introduction to Statistics for Economics and Management
- 0.5 LSCM 2002H - Supply Chain Management
- 0.5 unassigned Business Administration credit at the 1000 level
- 1.5 unassigned Business Administration credits at the 2000 level
- 1.5 unassigned Business Administration credits at the 3000 level
- 0.5 unassigned Computer Science credits at the 1000 level
- 1.5 unassigned Arts credits at the 1000 level
Students who entered the Business - Marketing Diploma program prior to Fall 2022 are encouraged to contact Trent University for information about transfer credits received through this pathway.
Requirements
To qualify for this pathway, students must:
- Successfully complete Durham College’s Business - Marketing Diploma program;
- Achieve a minimum overall average of 75%.
Students interested in degree programs not included in this pathway are referred to the Trent University website for information about admission requirements. Applicants will be considered in accordance with Trent University's general admission requirements. Students who meet the terms of the pathway will be eligible to receive the block of credits, but all transfer credits received may not be apply in full to all degree programs.
Applicants who do not meet the minimum average requirements, but who are otherwise admissible to Trent University, will be considered for admission based on general admission requirements.
N/A
Minimum Grade for Admission≥ 75%
Pathway Requires Previous Program Graduation Yes
Bridging Requirements have not been defined for this pathway.
Students must complete the following 10.0 credits to fulfill requirements for the Bachelor of Business Administration (Honours) with a Specialization in Marketing and Consumer Culture:
- 0.5 ADMN 1221H - Financial Accounting
- 0.5 ADMN 2220H - Organizational Behaviour
- 0.5 ADMN 2221H - Fundamentals of Managerial Accounting
- 0.5 ADMN 2510H - Organizational Theory
- 0.5 ADMN 3032H - Strategic Management
- 0.5 ADMN 3200H - Financial Management
- 0.5 ADMN 3300H - Personal Ethics in Organizations and Business
- 0.5 credit from the following:
- 0.5 ADMN 4032H - Strategic Management 2;
- 0.5 ADMN 4040H - Managing Organizational Change;
- 0.5 ADMN 4101H - Thinking About Management;
- 0.5 ADMN 4450H - Perspectives and Practices for Organizational Sustainability
- 0.5 credit from the following:
- 0.5 ADMN 2600H - Applied Quantitative Analysis for Business
- 0.5 ECON 1250H - Introduction to Mathematics for Economics and Management
- 0.5 additional Business Administration credit at the 4000 level
- 1.5 additional Business Administration credits at the 3000 level or beyond
- 3.5 additional credits, including:
- At least 1.0 credit at the 3000 and/or 4000 level;
- No more than 2.5 credits at the 1000 level;
- At least 0.5 credit from the Approved Indigenous Course List.
*Additional notes:
- Students interested in pursuing the Specialization in Marketing and Consumer Culture must complete the following courses through choice credits:
- 0.5 ADMN 2080H - Managerial and Market Research;
- 0.5 ADMN 3150H - Advertising;
- 0.5 ADMN 3170H - Introduction to Retail Marketing;
- 0.5 ADMN 4160H - Branding
- 0.5 credit from the following:
- 0.5 ADMN 3185H - Consumer Behaviour;
- 0.5 ADMN 3450H - Selling: 0 to 10.
- 2.0 credits from the following:
- 0.5 ADMN 2410H - Communications in Organizations;
- 0.5 ADMN 3185H - Consumer Behaviour;
- 0.5 ADMN 3460H - Selling: 0 to 10;
- 0.5 ADMN 3550H - Operations Management, Concepts and Cases;
- 0.5 ADMN 3560H - Organizational Analysis;
- 0.5 ADMN 3610H - Introduction to Business Analytics;
- 0.5 ADMN 4870H - Field Placement 1.
- Graduating students who have fulfilled the requirements for the Business Administration degree may apply for the Specialization in Marketing and Consumer Culture if they have successfully completed the remaining specialization credits with a minimum grade of 65% in each.
Degree requirements are subject to change. Students should consult the Academic Calendar for course descriptions, degree requirements, and academic regulations (https://trentu.ca/calendar). Consultation with an academic advisor is strongly recommended prior to course registration to support degree planning, course selection, and progression toward degree completion (https://trentu.ca/advising).
Language of Instruction
English
Cancellation Policy
This Agreement will be reviewed annually, or more frequently if significant curriculum changes occur at either institution that may impact the pathway. Either party may terminate this Agreement by providing one year's written notice to the other party. In the event of termination, the parties will make reasonable efforts to ensure that students currently enrolled in the pathway are able to complete their studies without disruption.
Documentation
Download pathway documentation (247 KB)
Contact / Apply
Recruitment and Admissions Office
Trent University
1-888-739-8885
discovertrent@trentu.ca
pathways@trentu.ca
http://trentu.ca/transfer
http://trentu.ca/pathways
Check the Trent University- Peterborough website for more information.
Last Updated: September 23, 2026