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Business - Marketing to Business Administration, with the option to pursue a Specialization in Marketing and Consumer Culture

Where Are You Now?

Durham College

Discipline: Business and related studies

Credential: College Diploma (2 year)

Program Title: Marketing - Business

Where Do You Want to Go?

Trent University- Peterborough

Degree Qualifications: BBA - Bachelor of Business Administration (Honours)

Discipline: Business and related studies

Credential: Degree (4 year)

Program Title: Business Administration with a Specialization in Marketing and Consumer Culture

Transfer credits / courses

50%

Semesters Remaining 4

Granted 10.00
Total 20.00

Course Equivalencies Granted

Students entering the Business - Marketing Diploma program in Fall 2022 or later will receive the following 10.0 transfer credits, provided they meet eligibility requirements:

  • 0.5 ADMN 1000H - Contemporary Issues in Management and Organization
  • 0.5 ADMN 2100H - Introduction to Marketing
  • 0.5 ADMN 2230H - Human Resource Management
  • 0.5 ADMN 2610H - Personal Finance
  • 0.5 ADMN-COIS 3750H - Principles of Online Marketing
  • 0.5 ECON 1010H - Introductory Microeconomics
  • 0.5 ECON 1020H - Introductory Macroeconomics 
  • 0.5 ECON 2200H - Introduction to Statistics for Economics and Management 
  • 0.5 LSCM 2002H - Supply Chain  Management
  • 0.5 unassigned Business Administration credit at the 1000 level
  • 1.5 unassigned Business Administration credits at the 2000 level
  • 1.5 unassigned Business Administration credits at the 3000 level
  • 0.5 unassigned Computer Science credits at the 1000 level
  • 1.5 unassigned Arts credits at the 1000 level

Students who entered the Business - Marketing Diploma program prior to Fall 2022 are encouraged to contact Trent University for information about transfer credits received through this pathway. 

 

Requirements

To qualify for this pathway, students must:

  • Successfully complete Durham College’s Business - Marketing Diploma program;
  • Achieve a minimum overall average of 75%.

Students interested in degree programs not included in this pathway are referred to the Trent University website for information about admission requirements. Applicants will be considered in accordance with Trent University's general admission requirements. Students who meet the terms of the pathway will be eligible to receive the block of credits, but all transfer credits received may not be apply in full to all degree programs. 

Applicants who do not meet the minimum average requirements, but who are otherwise admissible to Trent University, will be considered for admission based on general admission requirements. 

Minimum Course Grade Required (if applicable)

N/A

Minimum Grade for Admission≥ 75%

Pathway Requires Previous Program Graduation Yes

Bridging

Bridging Requirements have not been defined for this pathway.

Program Residency Requirement

Students must complete the following 10.0 credits to fulfill requirements for the Bachelor of Business Administration (Honours) with a Specialization in Marketing and Consumer Culture:

  • 0.5 ADMN 1221H - Financial Accounting
  • 0.5 ADMN 2220H - Organizational Behaviour
  • 0.5 ADMN 2221H - Fundamentals of Managerial Accounting
  • 0.5 ADMN 2510H - Organizational Theory
  • 0.5 ADMN 3032H - Strategic Management
  • 0.5 ADMN 3200H - Financial Management
  • 0.5 ADMN 3300H - Personal Ethics in Organizations and Business
  • 0.5 credit from the following:
    • 0.5 ADMN 4032H - Strategic Management 2;
    • 0.5 ADMN 4040H - Managing Organizational Change;
    • 0.5 ADMN 4101H - Thinking About Management;
    • 0.5 ADMN 4450H - Perspectives and Practices for Organizational Sustainability
  • 0.5 credit from the following:
    • 0.5 ADMN 2600H - Applied Quantitative Analysis for Business
    • 0.5 ECON 1250H - Introduction to Mathematics for Economics and Management
  • 0.5 additional Business Administration credit at the 4000 level
  • 1.5 additional Business Administration credits at the 3000 level or beyond
  • 3.5 additional credits, including:
    • At least 1.0 credit at the 3000 and/or 4000 level;
    • No more than 2.5 credits at the 1000 level;
    • At least 0.5 credit from the Approved Indigenous Course List.

 

*Additional notes: 

  • Students interested in pursuing the Specialization in Marketing and Consumer Culture must complete the following courses through choice credits:
    • 0.5 ADMN 2080H - Managerial and Market Research;
    • 0.5 ADMN 3150H - Advertising;
    • 0.5 ADMN 3170H - Introduction to Retail Marketing;
    • 0.5 ADMN 4160H - Branding
    • 0.5 credit from the following:
      • 0.5 ADMN 3185H - Consumer Behaviour;
      • 0.5 ADMN 3450H - Selling: 0 to 10.
    • 2.0 credits from the following:
      • 0.5 ADMN 2410H - Communications in Organizations;
      • 0.5 ADMN 3185H - Consumer Behaviour;
      • 0.5 ADMN 3460H - Selling: 0 to 10;
      • 0.5 ADMN 3550H - Operations Management, Concepts and Cases;
      • 0.5 ADMN 3560H - Organizational Analysis;
      • 0.5 ADMN 3610H - Introduction to Business Analytics;
      • 0.5 ADMN 4870H - Field Placement 1.
  • Graduating students who have fulfilled the requirements for the Business Administration degree may apply for the Specialization in Marketing and Consumer Culture if they have successfully completed the remaining specialization credits with a minimum grade of 65% in each. 

Degree requirements are subject to change. Students should consult the Academic Calendar for course descriptions, degree requirements, and academic regulations (https://trentu.ca/calendar). Consultation with an academic advisor is strongly recommended prior to course registration to support degree planning, course selection, and progression toward degree completion (https://trentu.ca/advising). 

 

For more information on academic and credit transfer policies, including residency requirements, visit the institutional profile.

Language of Instruction

English

Cancellation Policy

This Agreement will be reviewed annually, or more frequently if significant curriculum changes occur at either institution that may impact the pathway. Either party may terminate this Agreement by providing one year's written notice to the other party. In the event of termination, the parties will make reasonable efforts to ensure that students currently enrolled in the pathway are able to complete their studies without disruption.

Documentation

Contact / Apply

Recruitment and Admissions Office
Trent University
1-888-739-8885
discovertrent@trentu.ca 
pathways@trentu.ca
http://trentu.ca/transfer 
http://trentu.ca/pathways

 

Check the Trent University- Peterborough website for more information.


Last Updated: September 23, 2026